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Yoga Life Style T Shirts
Darn.
I knew eventually this had to happen. We are using the Yoga Life
Style Logo in a place where
it deserved an explanation. I haven't wanted to write this explanation
because it is long, complicated and could define it in a way that
will diminish the tendency to explore it. Still, if I'm asking
you to buy
it, I guess you deserve to know what it is. Well here goes. (for
those who prefer the mystery or just don't care please skip the
next
paragraph.)
A
few years ago, when it became clear we were going to have many thousands
of customers, I wanted to do something
to remind people of who we are and create brand identity for the website
and our products. And since the phrase yoga lifestyle crops up all
over these days, I wanted to make something unique and clearly ours.
I started out with the 3 letters YLS since we express our name as 3
words
and
the length and shape of the letters drew me into putting these ovoid
lines around them which made them feel like seeds. I really
liked
this. A
seed
for yoga,
a
seed
for life and a seed for style. Places to start and grow from. I played
with the colors of the seeds and the letters. I arranged them vertically
and
horizontally
and
every
which way, but it never felt just right. Then I dropped the letters
out entirely and just left the outlines of the seeds which I thought
was pretty cool, but it looked like one of those cut up maps of the
world. Like we would be the AT&T of yoga or something and Clearly
that was not the direction I wanted to head in. I mean we do sell world
wide and all, but not with an intent to dominate just to aide and enhance
peoples lives. Well, I just played with the shapes for a while and
I turned the 3 seeds on their side and this was pretty cool too.
It looked like 3 eyes. A little
spooky but interesting! Of course one of them would be the third
eye if you counted them. Whoa! Heavy... Ok so I'm on the right track.
And along the way I'm thinking about the growth represented by the
seeds and the vision of the eyes and all the many spiritual things
that come in threes including birth, life and death and then at some
point I overlaid the vertical and horizontal images and I was like
Wow! That's it. I'd been working on this for weeks, on and off, and
then,
there
it
was.
An attractive
image, incorporating the concepts of growth, renewal and dissolution
and vision of reality, inner knowing and the universal mind all tied
up in this abstract geometric pattern that can be explored for hours,
like a good mandala, suitable for meditation. Yoga Life Style. Right
On.
Welcome back to those of you who skipped the
explanation. Oh here's one last thing you should know about the logo.
When I introduced it to our Yoga Life Style softball team t shirts
this season a rumor emerged that this is
a reference to something from Led Zeppelin's 4th album. I have been
encouraging this rumor, since it has a sort of Macho heavy metal feel
and I think our softball team, which has lost many, many games in its
3 year existence, needed a little more Shiva and little less Shakti
energy. And it's working, now we are winning about as many games as
we lose which is a much better balance. The rumor is not true, of course,
but please don't let any of my teammates know this. Thanks.
This
attractive T-shirt is the same color and design as the Yoga Life Style
softball team shirts, except the team shirts have numbers not OMs
on the back. They
are high quality 100 percent cotton tees that have stood up to lots
of washings between lots of innings
and still look sharp when we are on the field or at work. Comfortable,
loose fitting and perfect for practice (yoga or batting). Plus
they are great conversation
starters and will give you a chance to explain to people about
our cool website or what an OM is or why you like burgundy and
gold. Welcome to the
Yoga Life Style team!
These shirts come in sizes Small, Medium, Large
and
Extra
Large and are $20.00 each.
ORDERING:
Order on Line: Click on a "buy" button above
to add that item to your Secure
Shopping Cart (powered by Mal's eCommerce). Master
Card and Visa accepted.
By Mail: Simply
send a check for the correct amount to Yoga Life Style, 116
Costa Road, Highland, NY 12528. Be sure to specify each item
you want, and include your name, address and phone number.
Note: the easiest way to collect this information is to use
the shopping cart, proceed to calculate tax and shipping, then
print and mail that page.
By Phone: If
you prefer to call in your order please call The Greenberg
Publishing Group at 845.883.4220 between 9AM
and 5PM Eastern Time Monday thru Friday. Master Card and Visa
are accepted.
Link for Details
on Domestic US Shipping and Handling.
Link for Details
on Canadian Shipping and Handling.
Link for Details on Other International
Shipping and Handling.
Any questions call the number above
or email poster@YogaLifeStyle.com
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